Hoeft Builders has been Superior Choice Credit Union’s general contractor of choice since 2021. In the years since, Hoeft has completed projects across eight Superior Choice Credit Union branches – both renovations and new builds.
Superior Choice Credit Union
Architect
HTG Architects
Market Sector
Financial
Service
General Contractor
Project Type
New Construction & Renovations
Superior Choice Credit Union
Background
Since 1932, Superior Choice Credit Union has grown to serve over 37,000 members at their 12 branches across Wisconsin and Minnesota. Our partnership began in 2021 when SCCU sought to renovate an existing office in Ladysmith, Wisconsin. Following that project, SCCU went on to renovation 5 additional branches and build 2 new branches.
Each branch maintains its own distinct personality, while seamlessly aligning with SCCU’s brand. Throughout, branch design focuses on customer experience and efficient workflows. Each branch prioritizes natural light, spacious lobbies, and private spaces for confidential financial conversations.
Testimonial
"Hoeft has been at the forefront of our growth the past 2 years, both renovating and building branches in new markets for our organization. They have brought the SCCU brand to life through these construction projects, delivering high quality with great service and a keen eye on detail. Expansion has been joyous with Hoeft as our partner."
Featured Projects
Superior, WI
This 17,000-square-foot transformation included all-new interior spaces across three levels, a striking glass curtain wall, an updated roof, and a modernized exterior facade. From top to bottom, this building is now the perfect reflection of their rebrand and dedication to an elevated customer experience.
Hayward, WI
In 2024, Superior Choice Credit Union sought to rebuild their Hayward Branch office to create a more community-focused space that also aligned with their recent rebrand. Hoeft Builders worked closely with HTG Architects to deliver a modern credit union that focused on the customer experience with an open floor plan, inviting lobby, natural lighting, and a shared community conference room that is accessible for public use. The final design supports both operational needs and the customer experience, reflecting SCCU’s commitment to the communities they serve.
Key Features
- Aluminum storefront windows with 32’ wide glass curtainwall, full stone masonry, and ACM panels
- Spacious lobby and guest waiting area with fireplace
- 25’ tall ceilings with wood tongue-and-groove surface
- Cambria teller stations
- Private offices with sliding glass office doors
- A shared community conference room that is accessible for public use
Rice Lake, WI
In 2022, Hoeft built a state-of-the-art credit union to support SCCU’s expansion into a new market. This 6,000-square-foot facility was completed in just 7 months, providing a modern, efficient space that supports SCCU’s growth and member needs.
Key Features
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Regis Court Dental
"We can't thank you enough for the amazing new facility Hoeft Builders recently completed. It is absolutely beautiful! We were highly impressed by the level of professionalism and amazing customer service throughout the project. Just another "classic" Hoeft experience from start to finish."
- Dr. Lisa and Jeff Henson, Owners
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Summit Dental Consulting
"The Hoeft team was wonderful to work with and really listened and respected our team's concerns and wishes. We all love the results of the addition and re-construction within the existing building. Patients comment every day on our beautiful building. Thank you for your expertise, patience, and consideration."
- Lynn Cleven
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Higgins Travel Leaders
"If you are in the market to do a commercial remodel project or a new build, contact Hoeft Builders today. When we had the emergency situation of our office space flooding due to a burst pipe, my first call was to Hoeft Builders. They immediately responded by meeting me at the office to assess the situation and advise me on my next steps. Since that time, they have walked me through the design process of remodeling the space, interior design and have been more than receptive to my thoughts and ideas. The Team at Hoeft is an exceptional group and I could not be happier. "
- Denise Petricka, President
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